Business Challenges

Leverage Events for Content Marketing

Photo credit: Specialty Equipment Market Association Are you planning on attending any industry events this year? Maybe it's SEMA or PRI, or you have a booth at a notable annual racing event or car show that is significant in the market you serve. Chances are you're focused heavily on logistics and making sure you have everything ready for the trip. You might be wrapping up details on the promo car for the booth, marketing materials, and product lines you plan to promote. You have your list of people you plan to meet and shake hands with. What [...]

2018-10-19T18:01:38+00:00October 19th, 2018|

Common Sense Automotive Business Marketing Options

  "I'm an Automotive Aftermarket Business Owner - How Should I Market My Business Online?" Where do you invest your marketing dollars in today's wildly fragmented digital world? Invest heavily in SEO? Google Ads? Instagram marketing/ads? Email marketing? Social media posting? Where will you get the best bang for your buck? This is one of the most popular questions marketing consultants get these days, and the answers depend on the type of automotive-related business you run. It's easy to get caught up in what other businesses are doing with their marketing, especially when we see their messages everywhere. But what [...]

2018-10-19T18:02:20+00:00September 17th, 2018|

Dealing with forum complaints

One of the most frustrating parts of doing business in the aftermarket performance parts industry these days is dealing with customers (or would-be customers) who jump online and start bashing your business before (or instead of) contacting you to work through the problem. Instead, they log on to their favorite online forum or social media outlet and start bad mouthing your shop. Sound familiar? Don't be like the countless businesses I've witnessed mishandle these "opportunities" in various automotive enthusiast forums. Turn the situation into a billboard for your shop! Here's how... RESPOND QUICKLY Don't allow the discussion to go on too long before you [...]

2015-05-12T16:32:29+00:00July 4th, 2014|