Dealing with forum complaints

One of the most frustrating parts of doing business in the aftermarket performance parts industry these days is dealing with customers (or would-be customers) who jump online and start bashing your business before (or instead of) contacting you to work through the problem. Instead, they log on to their favorite online forum or social media outlet and start bad mouthing your shop. Sound familiar? Don't be like the countless businesses I've witnessed mishandle these "opportunities" in various automotive enthusiast forums. Turn the situation into a billboard for your shop! Here's how... RESPOND QUICKLY Don't allow the discussion to go on too long before you [...]

2015-05-12T16:32:29+00:00July 4th, 2014|

10 Tips for Marketing Your Shop in Online Forums

Do you have a love-hate relationship with online community forums? Many shop owners in the performance aftermarket industry do. On one hand, you recognize that forums are a gold mine, full of potential customers in one place logging in daily. If you offer parts for the 4G63 turbo Mitsubishi platforms you're no stranger to or If your business targets Corvette owners you've undoubtedly spent time on On the other hand, trying to market your products can be tricky and aggravating at times. With more shops investing in social media to promote their business, focusing on forums can sometimes take a [...]

2015-05-08T17:01:04+00:00June 4th, 2014|
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