Leverage Events for Content Marketing

Photo credit: Specialty Equipment Market Association Are you planning on attending any industry events this year? Maybe it's SEMA or PRI, or you have a booth at a notable annual racing event or car show that is significant in the market you serve. Chances are you're focused heavily on logistics and making sure you have everything ready for the trip. You might be wrapping up details on the promo car for the booth, marketing materials, and product lines you plan to promote. You have your list of people you plan to meet and shake hands with. What [...]

2018-10-19T18:01:38+00:00October 19th, 2018|

How Aftermarket Performance Brands are Using Social Media

Kiggly Racing uses social media to communicate with their target market, increase branding, and grow sales. It is no secret that social media is vital for growth and branding for nearly all business types - for an automotive aftermarket company, having a strong social media presence is just as important as having business cards these days. But some companies still don't quite understand how they can harness the power of social media and use it to their advantage. What should you post? How do you sustain it? Will it really grow sales? Before you can answer those questions it's important to understand what social [...]

2015-06-03T20:01:39+00:00June 3rd, 2015|
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